Strategic designer


Cassie is a strategic designer.
She has done lots of work creating programmes, designing services, and understanding user needs.


Cassie is a strategic designer.
She has done lots of work creating programmes, designing services and understanding user needs.


Cassie has designed and lead programmes including:

the Systems Changers programme,

the Nominet Trust Academy,

the Nesta Age Unlimited programme,

& the thinkpublic Social Lab.

Cassie has designed services including:

a new digital service for Mind, the mental health charity,

a new service called Public Practice,

the Co-op's digital funeral service,

a peer to peer mentoring service for older people,

Participle's Life service,

a sexual health service for Livingwell UK,

& a care home service for CareBase.

Cassie has conducted user research for:

Verify at Government Digital Service,

the Libraries Taskforce,

Doteveryone’s End of Life care work

& the Co-op’s Causes team.


Cassie has lead prototyping for:

the Civic Shop, a pop-up store for social activism,

& the Cabinet Office on the field of social finance.


Cassie has years of experience as a design leader:

as a mentor at Year Here – a programme for social enterprise graduates,

a mentor at Bethnal Green Ventures – a social impact and technology incubator programme,

a board member for The Good Lab – a collective impact programme for charities,

on the advisory board for Participatory City – a community activity designed by everyone, for everyone,

on the advisory board for Atlas of the Future – a publishing platform, democratising the future through sharing stories of new inventions,

awarded the Best Designer for Urban Resilience at the Urban Prototyping Festival, London 2013,

selected as an Ideas For London winner for Londonscape in 2012,

selected as the Hub Westminster Innovator In Residence for 2011,

as the UK Ambassador for SIX Social Innovation Exchange since 2009,

as an accredited co-active coach by the Coaches Training Institute since 2006 ,

& as a Nesta Creative Pioneer in 2004.